It's likely that you've decided to consider self-publishing after receiving a few rejection letters from agents and publishers. Luckily, being rejected has become more of a 'right of passage' these days, rather than something to actually worry about. Seemingly everyone's been there. Even Harper Lee. Even J.K. Rowling.
Kimberley Reeves is a succesful, self-published author in her own right, as well as being one of our lovely WEbook authors. Currently working on novel number forty-five (!!), Kim has self-published many of her books on sites such as Amazon to great acclaim, each time learning as she goes. The most recent promotion WEbook ran for Kim's WEbook title Broken, achieved over 30,000 downloads over a two day period on Amazon - which are some pretty impressive stats.
Kim's ability to get her novel to the top of Amazon's free charts within her selected genre, is nothing to be sniffed at. She has been kind enough to give us some invaluable pointers that will help answer some of the questions you may have about how to self-publish with success.
Disclaimer: Kim does not live on her own island (yet).
|Some examples of things to avoid...|
Your novel is polished to perfection, you have a phenomenal cover and spectacular blurb; now what? Select the appropriate genre.
Example for selling on Amazon: If you write Sci-Fi, your main genre will be Sci-Fi, but you are also allowed to have a secondary genre. Choose carefully and aim for the broadest audience ~ Action & Adventure, Horror, etc. If you write Romance, your main genre is Romance with a sub-genre of Contemporary, Historical, or Mystery & Suspense, etc.
You spent a gazillion hours writing and editing and finding the perfect cover, so you should charge accordingly. About $150 an ebook should cover it, minus the pain and suffering which goes with the territory, of course.
One small problem; no one will buy it at that price.
And there is the conundrum all Indie writers run in to:
You must also consider the size of the novel. A novel of 120,000 words should be higher priced than a novel of only 60,000 words.
Don’t be afraid to experiment. If you price your novel at $3.99 and it’s not selling, lower the price to $2.99 and see how well it does. Volume of sales often makes up for price difference. Be patient before deciding to adjust the pricing; it may take a while for your sales to pick up momentum.
Now comes the hard part...
You can pay to advertise your bargain or free promotion, but make sure you check into this thoroughly before handing out your hard earned cash. Research the sites you are considering to see how successful they are in promoting, whether they target your specific audience or simply e-blast notifications, and any negative feedback from customers (although this must be taken with a grain of salt because not every writer is as awesome as they believe they are!). Reputable sites like BookBub offer several options for genre selection and even post the success rate they anticipate based on the package you choose.
Book sales are unpredictable; what’s all the rage today may be totally different tomorrow. Don’t be discouraged by slow sales or negative feedback. Not everyone will love your story and not all reviews will be fair.
A WEbook Blog by Kimberley Reeves